Hi! My name is Juliana (or Ju, if you prefer).
I was born in Brazil and have called the United States home for half of my life. Portuguese is my native language, and I also speak Spanish fluently (according to my Colombian husband). Outside of work, I’m an animal lover, a guitar player, and a chef of my own inventions.

Before pursuing design, I studied Chemical Engineering, which sharpened my analytical side. That balance of logic and creativity has shaped how I approach every project: with a plan, a strategy, and a clear purpose. To me, design isn’t just about making things look beautiful—it’s about making them work beautifully.

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I’ve spent over a decade bringing brands to life, from logos and identities to integrated campaigns and digital experiences. Along the way, I’ve worked with a great range of brands that taught me the value of storytelling, collaboration, and pushing creative boundaries. This portfolio represents just a small sample of the projects I’ve been fortunate to create over the years.

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And because life’s too short to be serious all the time, I’ll add this: I believe in the healing power of a good laugh. Humor connects people, lightens challenges, and often sparks the most memorable ideas.